Agency·Music · Events · Brand

Off the RECORD

A full-service studio for music, events and hospitality. We build brands, run campaigns, book artists and produce nights, from the first idea to the final invoice. Founded and led by Alexandra Bodonea.

Scroll Off The Record Agency  /  RO & Ibiza
01 · Founder

Meet Alexandra

I founded Off The Record after more than 8 years in events and hospitality.

My professional background started in horeca and street food festivals, where I gained strong operational discipline and on-site coordination skills.

Over the last 4 years I have focused exclusively on music-driven events, electronic and live music, working closely with artists, venues and production teams.

I combine creative thinking with a solid administrative understanding of events, including contracts, permits, payments and coordination processes, ensuring realistic and well-executed projects.

Alexandra Bodonea
Alexandra Bodonea  ·  Virgin Radio
Music event produced by Alexandra Bodonea
Work philosophy I build brands, create communities and bring beautiful souls together through music and art.
02

What I do

  1. 01

    Social Media & Content

    Creative direction, content strategy and brand storytelling that grows communities across events, artists and venues.

  2. 02

    Brand Strategy & Identity

    Positioning, visual identity development and concept creation, turning a venue or artist into a recognisable world.

  3. 03

    Events & Music Marketing

    Marketing strategy, campaign planning and management for music events, artists and venues, from teaser to sell-out.

  4. 04

    Event Organization & Coordination

    Planning, timelines, team coordination, on-site management and post-event follow-up, all handled end to end.

  5. 05

    Artist Booking & Management

    Artist coordination, contracts, schedules, itineraries, promoter liaison, payments and touring documentation.

  6. 06

    Stage Managing & Production Support

    On-stage coordination, bar setup, functional flow, signage, decor and props, in collaboration with production teams.

03

What we offer

A full-service studio for music, events and hospitality. One team, from the first idea to the final invoice.

/01

Full Marketing Package

Strategy, content, campaigns and reporting under one roof, built around your event, artist or venue.

Get the package
/02

Social Media, Branding & Identity

Creative direction, visual identity and community growth that make people remember the name.

Build my brand
/03

Events, Music & Horeca Marketing

Positioning and promotion for clubs, festivals, restaurants and bars, by people who work the floor.

Promote my venue
/04

Artist Booking & Management

Bookings, contracts, itineraries and day-to-day management, so the artist only worries about the show.

Book an artist
/05

Full Media & Event Support

Photo, video and drone, plus influencers, partners and content creators, capturing the night as it happens.

Cover my event
/06

Full IT Support & Maintenance

Websites, booking tools and personalized applications, designed, built and kept running. The digital backbone of your brand and events, fast, reliable and made to measure.

See what we build
/07

Financial Solutions

Invoicing, e-Factura, contracts and financial coordination handled end to end, so the paperwork never slows the party down.

Sort my invoicing
04

Selected projects

In motion

Nights we made

05

Clients & partners

Coordination, administration and marketing direction for the artists, labels, clubs and venues we work with.

06

Marketing & branding

Margo venue branding

Margo

Venue branding, social media strategy, concept creation and content direction.

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Athos Club Baia Mare

Athos · Baia Mare

Artist coordination, event promotion and on-site production support for one of the city’s busiest clubs.

Chef Munti street food

Chef Munti · Horeca

Social media and branding for a street-food name, turning food and personality into a recognisable feed.

Brands over the years

Let’s make something

Off the RECORD

Music · Events · Brand  ·  Founded by Alexandra Bodonea