Full Marketing Package
Strategy, content, campaigns and reporting under one roof, built around your event, artist or venue.
Get the package →A full-service studio for music, events and hospitality. We build brands, run campaigns, book artists and produce nights, from the first idea to the final invoice. Founded and led by Alexandra Bodonea.
I founded Off The Record after more than 8 years in events and hospitality.
My professional background started in horeca and street food festivals, where I gained strong operational discipline and on-site coordination skills.
Over the last 4 years I have focused exclusively on music-driven events, electronic and live music, working closely with artists, venues and production teams.
I combine creative thinking with a solid administrative understanding of events, including contracts, permits, payments and coordination processes, ensuring realistic and well-executed projects.
Creative direction, content strategy and brand storytelling that grows communities across events, artists and venues.
Positioning, visual identity development and concept creation, turning a venue or artist into a recognisable world.
Marketing strategy, campaign planning and management for music events, artists and venues, from teaser to sell-out.
Planning, timelines, team coordination, on-site management and post-event follow-up, all handled end to end.
Artist coordination, contracts, schedules, itineraries, promoter liaison, payments and touring documentation.
On-stage coordination, bar setup, functional flow, signage, decor and props, in collaboration with production teams.
A full-service studio for music, events and hospitality. One team, from the first idea to the final invoice.
Strategy, content, campaigns and reporting under one roof, built around your event, artist or venue.
Get the package →Creative direction, visual identity and community growth that make people remember the name.
Build my brand →Positioning and promotion for clubs, festivals, restaurants and bars, by people who work the floor.
Promote my venue →Bookings, contracts, itineraries and day-to-day management, so the artist only worries about the show.
Book an artist →Photo, video and drone, plus influencers, partners and content creators, capturing the night as it happens.
Cover my event →Websites, booking tools and personalized applications, designed, built and kept running. The digital backbone of your brand and events, fast, reliable and made to measure.
See what we build →Invoicing, e-Factura, contracts and financial coordination handled end to end, so the paperwork never slows the party down.
Sort my invoicing →Coordination, administration and marketing direction for the artists, labels, clubs and venues we work with.

Venue branding, social media strategy, concept creation and content direction.

Digital presence, content strategy, logo creation, branding identity, community growth and event promotion via Meta Ads.

Artist coordination, event promotion and on-site production support for one of the city’s busiest clubs.

Social media and branding for a street-food name, turning food and personality into a recognisable feed.
Brands over the years
Let’s make something
Music · Events · Brand · Founded by Alexandra Bodonea